Aprils Marketing Plan

Establish Price and Marketing Plan

I will prepare a comprehensive market analysis and comparable home sales from which I will determine your pricing. I will help you get your home ready to be marketed and shown. If you need help staging, making repairs, obtaining certificates of occupancy, I will provide resources to expedite the process. I will create a marketing plan that will detail the customized materials I will create that showcase your property, both in print and online, and make it visible to the largest audience of qualified potential buyers.

Actively Market Your Home and Keep you Posted Throughout

My marketing campaigns are specifically tailored for each property.  I will work with you to create a unique combination of marketing mediums to suit your personal needs.  

I will keep you informed by providing reports of activity and feedback.  I will keep you apprised of competing properties entering the market. I will be available to you by phone, text, email and in person when you need them.

Qualification of Buyers and Offers

I will qualify prospective buyers and help you evaluate the offers presented on your home.

Negotiate, Go to Contract, Prepare for Closing, SOLD

When you are ready to entertain an offer, I will help you negotiate for the best outcome. I will make sure you are well prepared for closing with all the information and documents that you need.  I will be there for you throughout the entire offer-to-closing process.

  • Photograph home for Internet sites and brochures
  • Value Pricing of Home to attract Buyers
  • Showcase your property on Multiple Listing Service and over 50 additional Internet sites viewed nationally and internationally.
  • Signature Premier signage, as permitted, to attract & direct potential Buyers to your property.
  • Showcase your property on Social Media sites
  • Create and distribute home brochure with photos & highlighting features of your property
  • Create website exclusively for your property
  • Broker Open House – Full Lunch/Dessert/Beverages Served – Announces New Listing & exposure through Agents to their Buyers
  • Consumer Open Houses –Coffee/Drinks/Refreshments Served – Creates warm welcome for Buyers encouraging them to linger just long enough to notice the special features of your home.
  • Advertise in news & home publications
  • Follow up with all Agents/Consumers who show interest in your home
  • Follow up with all Agents who have shown your home, for feedback from them and their customers
  • Communicate with you daily/weekly depending on activity, to keep you informed in detail.
  • Negotiate all offer presentations to assure best possible price and terms
  • Qualify potential Buyers
  • Coordinate & be present at Engineer Inspection & Appraisal appts.
  • Follow up on all activities upon acceptance of offer, including contract
  • signing, mortgages, title and closing procedures, to ensure successful closing.
April Hughes Kaufman
157 E Main St,
Huntington, NY 11743

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